by Geoffrey Giles | Nov 1, 2022 | Blogs
An Introduction to the Psychology of Decision Making: The 8 Micro-Yes Series When creating content for your sales funnel, the goal is simple: get your customer to say “Yes, I will buy your product.” However, focussing on this last “Yes” is problematic, as it misses...
by Geoffrey Giles | Oct 23, 2022 | Blogs
Help! My Google Rankings Dropped After the Latest Google Algorithm Update Have you seen a sudden drop in your Google rankings and page traffic in the past month? Well, Google rolled out a major update in August and another big change followed close on its heels in...
by Geoffrey Giles | Sep 19, 2022 | Blogs
The best copywriting formula depends on who you’re selling to, not what you’re selling them Grabbing a reader’s attention is tricky. At the end of the day, there’s no one copywriting technique that’ll work 100% of the time. Luckily, popular marketing formulas have...
by Geoffrey Giles | Jul 23, 2022 | Blogs
How to Get More Google Reviews with Less Work There are three main approaches small businesses can take to get more Google reviews and two of them are a waste of time. If you want to get more positive reviews from real customers, automated review management is the way...
by Cynthia Giles | Apr 14, 2022 | Blogs
Conversion Rate Optimization: The Data Driven Approach to Growing Your Business When thinking about digital marketing, too often small business owners fixate on paid ads or search engine optimization. While these are valid strategies for increasing the number of...
by Cynthia Giles | Mar 9, 2022 | Blogs
The 5 Best Pieces of Content Marketing in History Content marketing might not necessarily sound exciting, but good marketing has the potential to shape our cultural landscape for decades or longer. Today we take restaurant reviews for granted, just another part of our...
by Cynthia Giles | Jan 28, 2022 | Blogs
Marketing attribution isn’t just for large businesses anymore. Recently the number of ways a business can communicate with their customer has exploded with new marketing channels seemingly opening up every year. All of the tried and true methods such as...
by Geoffrey Giles | Jan 28, 2022 | Blogs
What is Local SEO, and how do I use it? There was once a time when a business was able to thrive without an online presence – knowing that with well placed signage customers would somehow find their way to the door. Nowadays that simply isn’t true, and a website...
by Cynthia Giles | Mar 24, 2021 | Blogs
Facebook Ads v. Google Ads:Which One Is Better for Your Business? In the world of online advertising, there are two kings: Facebook and Google. Between the two of them, they account for a large percentage of all ad traffic online. Given how many people use at least...
by Cynthia Giles | Mar 24, 2021 | Blogs
Small Business Facebook FAQ For small businesses, social media has become an absolutely critical part of overall advertising and awareness, and a central hub for digital marketing efforts. Whether your company offers service-based options like plumbing, electrical...
