by Geoffrey Giles | May 1, 2025 | Blogs
Dominating the Competition withAdvanced Tech & Savvy Marketing In the cut-throat world of home services, the top companies aren’t just working harder – they’re working smarter. Mid-sized and large home service businesses that outperform their rivals have a secret...
by Geoffrey Giles | Mar 23, 2025 | Blogs
Why Your Home Service Business Still Needs a Website in 2025 Imagine having an employee who works 24/7, never takes a day off, and consistently brings you new business. It sounds too good to be true, but in 2025 that “employee” already exists in your home service...
by Geoffrey Giles | Mar 13, 2025 | Blogs
7 Signs Your Home Services WebsiteIs Costing You Customers(and How to Fix It) Your website is often the first point of contact between your home services business and potential customers. When a homeowner needs a plumber, electrician, or HVAC technician right now,...
by Geoffrey Giles | Nov 11, 2024 | Blogs
How to Design Web Pages for Conversion: Form Should Follow Function We’ve all encountered a website that looked like it belonged in a modern art gallery. Sleek images, probably in grayscale. No obvious menu or buttons. A few headlines, seemingly placed at random....
by Geoffrey Giles | Oct 10, 2024 | Blogs
Using Emotional Appeal in Marketing In a world where consumers are constantly bombarded with information, capturing attention is only the beginning of an effective marketing strategy. To truly engage potential customers, brands need to go beyond presenting facts or...
by Geoffrey Giles | Oct 1, 2024 | Blogs
Why the WordPress versus WP EngineDispute Matters Last week was something of a nailbiter for over a million WP Engine users as a legal drama unfurled in public view. However, for many observers the spectacle was hard to follow as many of the parties involved shared...
by Geoffrey Giles | Aug 20, 2024 | Blogs
How Google’s New ‘AI Overviews’Will Impact SEO and Marketing In 2023, Google released Bard, their own generative AI model and subsequently revealed that they were adding AI search overviews to Google searches. This came as little surprise to any marketers who had been...
by Geoffrey Giles | Aug 16, 2024 | Blogs
The FTC’s New Rules Means A Fake Review Could Cost You $51,744 On August 14, 2024 the Federal Trade Commission (FTC) issued new rules which crack down on fake, misleading, and AI-generated online reviews. The new rules, which take effect 60 days after the rules are...
by Geoffrey Giles | Jul 15, 2024 | Blogs
2024 Guide to Marketing Your HVAC Company The HVAC business world is highly competitive with numerous national players vying for control and large, well-established local businesses crowding out smaller contenders. The reason for the intense competition is simple:...
by Geoffrey Giles | May 13, 2024 | Blogs
What are Google Local Service Ads? Google Local Service Ads (LSAs) are a game-changer for small and medium-sized businesses looking to connect directly with local customers. Unlike traditional pay-per-click (PPC) ads, LSAs display your business at the very top of...
