by Geoffrey Giles | Mar 11, 2024 | Blogs
The State of Search: SEO Trends in 2024 The past year has brought major changes to the online marketing landscape and in order to succeed in 2024, service businesses need to change the way they think about SEO. If your current marketing strategy revolves around link...
by Geoffrey Giles | Jan 9, 2024 | Blogs
Website URLs:How they affect SEO Website URLs are ubiquitous – but that doesn’t mean they are well understood. In fact… ask most people what URL means and you’ll be met with a blank stare. For what it’s worth, URL stands for Uniform Resource Locator, but...
by Geoffrey Giles | Dec 20, 2023 | Blogs
Mobile SEO: Optimizing for the On-the-Go Consumer Mobile search volume exceeded desktop searches back in 2019 and according to some estimates a super majority of retail searches are performed on a mobile device! Given this, it would be crazy to even consider having a...
by Geoffrey Giles | Oct 31, 2023 | Blogs
Decoding Sitemaps: The Blueprint of Your Website Explained For as important a role that sitemaps play in search engine optimization (SEO), they are commonly misunderstood or ignored by many site owners. With the field of SEO becoming increasingly competitive, not...
by Geoffrey Giles | Sep 29, 2023 | Blogs
Leveraging a Business Plan to Help Grow Your Service Business In the competitive landscape of service-based businesses, having a robust business plan is not just a formality; it’s a necessity. A well-thought-out plan serves as a roadmap for new businesses and...
by Geoffrey Giles | Sep 17, 2023 | Blogs
The Importance of Proper Header Tags If you want your website to rank on top of Google, there are lots of little details that you must get right. One of these that is easy to do well, and yet is often overlooked, is the proper use of header tags. Many people know...
by Geoffrey Giles | Sep 8, 2023 | Blogs
How to Effectively Track Marketing ROI for Your Small Business The only way to know if your marketing is working is by tracking your return on investment – otherwise you’re just shoveling money into a hole and hoping for the best! That isn’t to say shoveling...
by Geoffrey Giles | Aug 31, 2023 | Blogs
Blueprint for Success: Key Considerations Before Expanding Your Small Service Business Your business is doing well, you have a loyal customer base, a good reputation, and now it’s time to expand. Marketing is the logical next step and will get your business more...
by Geoffrey Giles | Aug 24, 2023 | Blogs
Understanding Value Propositions: Their Crucial Role in Small Business Success Every small business should have an answer to the question: “Why should your ideal customer choose to work with you instead of one of your competitors?” This seemingly simple question is...
by Geoffrey Giles | Aug 7, 2023 | Blogs
Understanding the Importance of Title Tags and Meta Descriptions SEO helps your customers find your business online – however most small business owners neglect the details and their search engine results page ranking suffers as a result! Two fundamental, yet...
