by Geoffrey Giles | Aug 20, 2024 | Blogs
How Google’s New ‘AI Overviews’Will Impact SEO and Marketing In 2023, Google released Bard, their own generative AI model and subsequently revealed that they were adding AI search overviews to Google searches. This came as little surprise to any marketers who had been...
by Geoffrey Giles | Aug 16, 2024 | Blogs
The FTC’s New Rules Means A Fake Review Could Cost You $51,744 On August 14, 2024 the Federal Trade Commission (FTC) issued new rules which crack down on fake, misleading, and AI-generated online reviews. The new rules, which take effect 60 days after the rules are...
by Geoffrey Giles | Jul 15, 2024 | Blogs
2024 Guide to Marketing Your HVAC Company The HVAC business world is highly competitive with numerous national players vying for control and large, well-established local businesses crowding out smaller contenders. The reason for the intense competition is simple:...
by Geoffrey Giles | May 13, 2024 | Blogs
What are Google Local Service Ads? Google Local Service Ads (LSAs) are a game-changer for small and medium-sized businesses looking to connect directly with local customers. Unlike traditional pay-per-click (PPC) ads, LSAs display your business at the very top of...
by Geoffrey Giles | Mar 11, 2024 | Blogs
The State of Search: SEO Trends in 2024 The past year has brought major changes to the online marketing landscape and in order to succeed in 2024, service businesses need to change the way they think about SEO. If your current marketing strategy revolves around link...
by Geoffrey Giles | Jan 9, 2024 | Blogs
Website URLs:How they affect SEO Website URLs are ubiquitous – but that doesn’t mean they are well understood. In fact… ask most people what URL means and you’ll be met with a blank stare. For what it’s worth, URL stands for Uniform Resource Locator, but...
